Ice Cream Parlour

Ice Cream Parlour - exteriorShepherds at Hay-on-Wye
9 High Town, Hay-on-Wye, Herefordshire HR3 5AE
Tel: 01497 821898

Monday to Friday: 9.30 am to 5.30pm
Saturday: 9.30am to 6.00pm
Sunday: 10.30am to 5.30pm
Closed Christmas Day and Boxing Day

During Hay Festival we stay open till 9.00pm and in the summer holidays till 6.00pm.



We are looking for a Manager to lead the team at our Ice Cream and Coffee Parlour in Hay-on-Wye. Applicants must have experience in catering and managing. Salary will depend on experience and there is the potential to include a profit-related element. For full job description contact


Ice Cream

Our ice-cream parlour is the best places place to discover the delights of Shepherds Ice Cream. In our 16-flavour cabinets the turnover is fast, the ice cream is at its freshest and flavours change from day to day.

Ice Cream Parlour - interiorAll year round you will find firm favourites like vanilla, toffee and fudge, choc mint chip, amarena cherry yoghurt, mokka, banana toffee crunch, and chocolate.

Alongside these we keep a changing range of flavours that might include ginger, coconut, amaretti and marsala, coffee and walnut, pistachio, stracciatella, pannacotta, almond praline, rum and raisin, or orange and cointreau.

And you will probably find something exotic like cardamom and lavender, blackcurrant cheese cake, rose, liquorice, mango and chilli, chocolate and chilli, or chocolate hazelnut.

Fruit flavoured ice-creams like strawberry, tayberry, damson and blackcurrant, are made from our own purees. They come in with the season - and go out when we run out of fruit!

In the summer you'll find two or three fruit ices made with our own spring water and no milk at all: blackcurrant with fresh mint, lemon, strawberry, mango and passion fruit, peach, pear, cider apple, or orange and cardamom.

In the autumn and winter there will be less fruit ices but there are seasonal compensations like rhubarb crumble, hazelnut, marron glace, Christmas pudding, or fig and brandy.

Ice-cream is available to eat-in or take-away. Or combine it with whipped cream, fruit, toppings and sauces to make extravagant sundaes, whip it up with milk to make refreshing shakes, or served with hot waffles for delicious desserts.

Delicious ice cream sundaesIce cream gateaux

We also sell family sized packs of ice cream and handmade ice cream desserts and cakes to take home. The ice cream cakes are layered with sponge and mixed with whipping cream so that they can be cut straight from the freezer and make an ideal birthday or anniversary cake.

Other things...

We also serve pannini, sandwiches and top-notch coffee made with Fairtrade beans from South Wales roasters, Ferraris. There are home-made cakes from Love Patisserie and in the winter-months ice-cream maker Richard turns his hand to producing delicious vegetable soups and home made cakes.

Ask them...

'...the yummiest ice-cream you'll ever taste' - children's author
Jacqueline Wilson in The Guardian

'...a Hay day wouldn't feel right without sampling damson, tayberry
or ginger ice cream at Shepherds'
- Essentials Magazine

'...their ice-cream has a translucent creaminess that puts you in mind
of traditional Italian ices'
- Celia Dodd, The Independent

'...sensational ice-cream' - Winner's Dinners, The Sunday Times

Selected in
'The best ice-cream parlour around Britain' - Jenni Muir, The Week


This year our customers have helped us to raise 876 for
Hay and District Dial a ride

This year we have also supported The Busoga Trust,


Useful website links...

Hereford Tourist Board (

Hay-on-Wye (official website):

Heart of England Fine Food (

Ice Cream Alliance (

Café @ All Saints (

Left Bank Canoe Hire (



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Shepherds Ice Cream (Juliet Noble & Martin Orbach)