About us...

Partners: Juliet Noble and Martin Orbach

We moved to Cwm Farm in 1984; a small farm of about 60 acres in the west of Herefordshire. We bought our first milking sheep in the summer of 1985 and began milking the following spring. Initially we sold the milk to cheese makers but soon decided to make our own product.

In the spring of 1987 we made our first ice-cream. Five flavours - Vanilla, Strawberry, Ginger, Lemon and bizarrely Carob - which we offered to a somewhat bemused wholesale trade. We were ahead of our time! At the same time we started selling at agricultural shows and local events and soon realised that selling direct to the public was an altogether more satisfying business. We made a conscious decision not to wholesale our product, but to be in control from the manufacturing right through to the cornet.

We gradually built up the ice cream business alongside the farm until 1997 when we decided to sell the milking flock and concentrate exclusively on ice-cream making. We are delighted to be able to source our milk from Philip Keen near Stratford-on-Avon, one of the UK's best and most experienced sheep milkers. On April Fool's Day 2000 we opened our ice cream parlour in Hay-on-Wye, the celebrated Welsh borders 'booktown'. At last we are able to offer sheep's milk ice-cream every day of the year - but you'll have to come to Hay to get it! Or at least the Borders...

Local stockists of Shepherds Ice Cream

Longtown Post Office, Longtown, Herefordshire


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Shepherds Ice Cream (Juliet Noble & Martin Orbach)